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Cedar Rapids, Iowa, United States

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Wednesday, July 14, 2010

Five Marketing Plan Questions

Here are five questions your marketing plan should answer:
  1. What/who are your targets?
  2. What do they care about? What outcome are they seeking?
  3. Where do you find them?
  4. What or who influences them?
  5. How do they want to engage and (eventually) buy?

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