Telling Great Stories

From Ruben
Every great story needs the following.

A leading character [Protaganist]
- Every character needs a goal that can be seen.

Conflict - Barrier
- Outer conflict that can be seen
- Inner conflict that an actor can portray

Setting
Relationship

Audience must care
- must root for the main character
- the main character must be identifiable with the audience
** Jeopardy or Danger
** Empathy / Pity
** Likeability
** Authority. Main character is best at what he does.
** Affinity between audience and main character

Know your own role as your own protagonist and the customer's role as his own protragonist.