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Thursday, June 14, 2012

How to Use Story to Captivate and Connect with Any Audience

How to Use Story to Captivate and Connect with Any Audience:

'via Blog this'

Great article. Main Points:

The first step in the process of story is deciding on the core point you want to make.

The second step in the process of story is determining the context.

The third step in using story is defining the complication.

The fourth step is the turning point or the climax.

The final step is conversion.

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