6 Steps to Create Marketing Personas for Your Org | Inspiring Generosity

6 Steps to Create Marketing Personas for Your Org | Inspiring Generosity: "6 Steps to Create Marketing Personas for Your Org"

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1. Define your segments
2. Define Demographics

Where do they live?
What gender are they?
What level of education have they achieved?
What is their income?
What is their marital status?
Do they have kids?

3.  Articulate their values and beliefs

What are their passions and interests?

What are their dreams and goals?

Are they politically conservative or liberal?

What are their personality characteristics?

What motivates them to share information with others?

4.  Get under their skin

What’s their self-image?

What are their day-to-day worries and goals?

How are they trying to create a meaningful life?

What behaviors are they trying to change?

5.  Define the value they get from your organization

6.  Give them a face and a name