Long Form Journalism

Here's a great blog on long content articles: Here
It has lots and lots of other content and links. It's worth a full read. Here's a sample of the key nugget though:

The New Yorker is the authority when it comes to long-form journalism. That’s why Tumblr invoked their name when advertising for freelance writers.

But what can they teach you about business-to-business content marketing? What can they teach us about using epic content to build the value of your brand?

Fortunately, a lot.

• Solve business objectives — Your costumers are probably not looking to kill time with a seven-thousand word essay on Taylor Swift’s teenage angst empire (New Yorker customers are, however). Your customers want to know how to generate more traffic, leads and sales. Use epic content to do that.
• Educate with stories — Dig into the history of your company or customer testimonials. Begin with a meaningful conflict, agitate the pain and then trot in your solution. As The New Yorker has demonstrated, people like in-depth stories. It makes learning fun. Give it to them.
• Diversify your content — Think blogs, email white papers and ebooks. The more vehicles in which you communicate your message the more people you will reach and the more effective you will be. Warning: Keep your message consistent across mediums.
• Use social media — Unless you’ve got a huge audience already, your epic content will be DOA if you don’t use the power of social media to gain exposure. And don’t forget to make Google+ a strong component of your content marketing strategy.
• Invest in quality writers — Great content is hard to create. And you can’t fake it. Gone are the days of keywords stuffing or outsourced content farms. Only superior content will build your influence with your target audience and Google. There’s no way around it (even if you are Tumblr).
• Speak their language — When you answer their questions, alleviate their fears and encourage their desires you will write effectively for both people and search engines.
• Create a schedule — A giant publication like The New Yorker knows six months out what content it will create—and when it will publish. Create and manage an editorial calendar, using tools like the WordPress Editorial Calendar plugin.