Pattern your protagonist upon your target reader - not as they really are but as they (your reader) would like to be.
How can you do this? Mentally picture the person you are writing for.
If yours is a ‘genre’ story, draw up a profile of the typical reader of, say, romance, sci-fi, paranormal mystery, crime (of every flavour), historicals and the like. And examine their tastes. For example, a Google search along the lines of ‘historical fiction readers demographics’ can be highly revealing.
Works in conversations, too.
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