From Copyblogger:
You have to promise something valuable:
- What pressing problem do you solve?
- What pain do you remove?
- What value do you add?
- What pleasure do you create?
- What freedom do you permit?
- What connection do you allow?
You can easily create valuable content that also communicates big promises like:
- Yes, there is an answer to the problem that’s been bothering you
- You’re not alone
- It’s not as hard as you think
- You’re one of a select group/village/tribe
- The success you’ve been looking for is finally about to be yours
- It’s not your fault
- People worse off than you have conquered this problem
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